Category Archives: Advanced SEO Techniques

content marketing

SEO for E-Commerce Websites

When dealing with an e-commerce website, there are several things that you'll want to pay particularly close attention to in terms of SEO.…
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web design, SEO, PPC & Social media

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Indianapolis web design, SEO, PPC & Social media

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Indianapolis web design, SEO, PPC & Social media

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Indianapolis web design, SEO, PPC & Social media

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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web design, SEO, PPC & Social media

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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